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conférence CMIT - Yann Gourvennec - Paris 12 Oct 2007 - conférence Visionarymarketing |
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CC © 2007, Yann A Gourvennec http://visionarymarketing.com, some rights reserved |
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- - introduction (1 slide) - (5 min.) ? JFFV
- bumper slide with agenda and introducing interactive session
- - part one: leading edge, not bleeding edge (15 min.) ? JFFV
- an introductory session dedicated to the description of a few examples of innovations business cases which were carried out jointly with our clients
- * 3 projects outside of FTGroup core business
- potential list
- - a new idea (not a project yet): Demon D and enterprise social networking (enterprise 2.0)
- - flair: reputation and sentiment management (unless chosen for testimony)
- - poem: (on-going project) productivity on the move for a large Bank in Europe
- - utility vehicles tracking: on-going project with European utility vehicle manufacturer
- - remote blood pressure monitoring mechanism (pending additional status information)
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- - part two: taking our clients on a joint innovation journey (10 min.)
- a joint innovation primer meant at describing our vision for innovation (mostly) including a few hints at joint innovation programmes in outsourcing deals
- - innovation and creativity => slide
- - a pragmatic approach => 1 slide
- - dual approach to innovation in outsourcing contracts => 1 slide
- - innovation everywhere at FTGroup (we eat our own dog food)
- - + 1 or two bumper slides
- - part three: client testimonial (15 min.)
- - 3 slides (tentative list below, only one to be selected)
- * coca-cola Europe + Flair: reputation and sentiment management (project launched in less than 3 months)
- * La Redoute: mail-order / supply chain management optimisation through rfid (B Gallier)
- * Backup client:
- - part four: interactive session around our collective perception of innovation (15 min.)
- a fully-fledged deep dive session in small groups is not possible because of the auditorium layout. we have designed the following mechanism as a substitute for such a session. this interactive session based on a real-time poll using the system which was used at Faro (YAG will liaise with Paul Wright in order to ensure feasibility + work out the details). each participant will be given a remote with multiple buttons (4? confirm with Paul Wright) enabling them to answer the questions which will be displayed through the projector. with this questionnaire, we will try and measure the following:
- - audience's hot business issues for today / and next two years: (2 slides)
- - audience's hot (technological) innovation topics for today / and next two years: (2 slides)
- - audience's willigness to partner with Orange for joint innovation for today/tomorrow: (2 slides)
- the results will be commented on stage in real-time.
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- Total time: 60 min.
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- > innovation everywhere
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