Visionary Marketing - Marketing & Innovation: conférence CMIT - Yann Gourvennec - Paris 12 Oct 2007 - conférence Visionarymarketing

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conférence CMIT - Yann Gourvennec - Paris 12 Oct 2007 - conférence Visionarymarketing



	CC © 2007, Yann A Gourvennec http://visionarymarketing.com, some rights reserved

Alliance Partner, Sales & Marketing with FT since January 2003

Prior to that Director for e-business at Unisys Teleconferencing services

Designed and implemented CRM systems even before the word was invented

New technologies: Internet Consultant since 1995 !

Developed a course in Internet Survey methodology and implementation for one of France's major business schools

Launched 10 new products for France Telecom including FT's Webconferencing Service

Developed a new Marketing approach in 1995 named VISIONARY MARKETING (http://visionarymarketing.com):

Evidence that Marketing approaches were changing
Evidence that Buyer behaviours were changing
Evidence that B2B approaches were also changing and that B2B industries were evolving too
Developed this new Marketing approach a few months before The Internet started to grow very popular
Tested this approach on the field and refined [NOT a RECIPE – MERELY a VISION to GUIDE my ACTION]

L' A U T E U R