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e-payments: the e-business enabler - a business perspective
- Yann A Gourvennec |
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Creative Commmons © 2007, Yann A Gourvennec http://visionarymarketing.com, some rights reserved |
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- Alliance Partner, Sales & Marketing with FT since January 2003
- Prior to that Director for e-business at Unisys Teleconferencing services
- Designed and implemented CRM systems even before the word was invented
- New technologies: Internet Consultant since 1995 !
- Developed a course in Internet Survey methodology and implementation for one of France's major business schools
- Launched 10 new products for France Telecom including FT's Webconferencing Service
- Developed a new Marketing approach in 1995 named VISIONARY MARKETING (http://visionarymarketing.com):
- Evidence that Marketing approaches were changing
- Evidence that Buyer behaviours were changing
- Evidence that B2B approaches were also changing and that B2B industries were evolving too
- Developed this new Marketing approach a few months before The Internet started to grow very popular
- Tested this approach on the field and refined [NOT a RECIPE – MERELY a VISION to GUIDE my ACTION]
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