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Consumer Trends Across Europe - M Willmott - Future Foundation (Page 36)
   

   
Text Box: ‘We are making a long-term shift from industrial production to cultural production.’ ‘In the new era, where cultural production is increasingly becoming the dominant form of economic activity, securing access to the many cultural resources and experiences that nurture one’s psychological existence becomes just as important as holding on to property.’ The Age of Access, Jeremy Rifkin, Penguin Books, 2000 Text Box: © the f u t u r e foundation Link to
 
   
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