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Consumer Trends Across Europe - M Willmott - Future Foundation (Page 57)
   

   
Text Box: Relationship between the demands made of companies and GDP Respondents were asked to define a company’s role: a) ‘Focus on making a profit, paying taxes and providing employment in ways that obey all laws’ or b) ‘Do all this in ways that set higher ethical standards, going beyond what is required by law, and actively helping to build a better society for all’ or c} ‘operate somewhere between these two points of view’ Text Box: Source: Environics/ the Future Foundation Text Box: © the f u t u r e foundation Link to
 
   
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