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We are certain that the current expansion of Web 2.0 will undeniably
accelerate the practice of generating ideas and initiatives and
even bring in actual disruption or break-through innovations.
Pierre Levy, expert in collective intelligence and director of
a research laboratory on collective intelligence at the University
of Ottawa actually brings more evidence into this matter: In an
article published in Libération, Pierre Levy was pointing
out that "The Internet is like a collective brain with a
multitude of connections between beings." He expanded this
vision further during an interview with NextModernity
[Fr] on Web 2.0 : ''… it will enhance the development of
forums and opporunities for public expression on the web, cross
usage of wikis, multiplication of information and memory sharing
processes (such as www.delicious.com,
www.flicker.com,
etc.), a general tendency to consider the web as a sort of operating
system for collaboration and various applications, an increase
in social software and services tending towards an increase in
social capital for their users, a constant increase in open source
operating systems and software, P2P development of every type
(technical, social, conceptual)…''
Would you still want to be kept out of the collaboration wave?
You'd better think twice.
All this shows how the web has made it possible for us to explore
collective imagination of varying forms. It is an extremely positive
aspect of today's web. But, in fact, what is happening is the
fulfilment of a dream which started in the mid 1990's. Only now,
it has been made possible both from a philosophical and technical
point of view. In other words, it is the sign of the social and
cultural maturity of the web [originally designed by Tim Berners
Lee to encourage collaboration] rather than a major break-through.
Welcome to innovation 3.0 !
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act three: OpenSource as a role model for
innovation from the outside in
In our previous book entitled Collective Innovation, we
described in detail how Linux operates. This major stakeholder
of the OpenSource concept allows fans [not necessarily professionals]
to improve an existing beta version and become the co-authors
and ambassadors of the new system. OpenSource is an outstanding
role-model for innovation from the outside in.
Intel - the world leader in micro-processor technology - declared
in its 2006 'Leap
Ahead' campaign: ''… This is the year. The year 100 million
people around the world will discover the digital world for the
first time. The year 150 million more people will become part
of the wireless world. The year the living room will grow more
interactive and the digital divide will shrink. The year that
more people will be using technology in more fascinating ways
than ever imagined...'
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| open innovation, the Intel
way |
At the same time, i.e. at the end of 2006 Intel also announced
that they would give $300.000 to those of their clients who could
suggest winning innovations. The winner of this competition was
announced at the Spring Intel Developer Forum held in March 2007
in San Francisco. I find it refreshing that such a world leader
would admit that anybody would be allowed to improve its products.
Intel is a very humble giant indeed.
The imagination economy has its own tools that are universal.
continued on part 4
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