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THE MARKETING IDENTITY CRISIS (Zip .. 10 Kb)

Valérie Fernandes is a Marketing teacher at Sup de Co Marseilles, a business school in the south of France.  She has written this text about the current crisis that strikes Marketing and the doubts that have been raised as to its scientific value.

THE TRIBALISATION OF SOCIETY (Html .. 10 Kb) html version acrobat version (800kb)

Bernard and Véronique Cova are currently preparing a paper on the tribalisation of Society which will be published in a special edition of the European Journal of Marketing. This material is published on http://visionarymarketing.com prior to the official release of this text in the 2002 Special Issue of the Marketing Journal. This online publication has been undertaken with the authors' consent.