marketing lecture on marketing & ICT at the Paris Dauphine MIB of International businessICT PRODUCTS AND SERVICES (THE MARKETING OF TECHNOLOGICAL INNOVATION) - 2011

This page is the repository for the files and presentations related to the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.

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