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Title
Author
The ICT Marketing Dossier Yann Gourvennec (2005) - English
Powerpointits: The Disinfotainment Disease Giancarlo Livraghi (2004) - English
Lost in translation? Martin Heimann (2004) - English
How to Conduct Strategic Assessments Yann Gourvennec (2004) - English
Information Tracking in the Information Age revisited Yann Gourvennec (2004) - English
IT Does Not Matter or Does it? Yann Gourvennec (2003) - English
Napster and the Gifting Economy Pohlmann & Giesler (2002-2003) - English
French DTTV 2003 Serge Henri St Michel (2003) - English
Consumer Trends (Europe) Michael Willmott (2002) - English
Changing Marketing Approaches Yann Gourvennec (2002) - English
The Netscape Marketing Fiasco Yann Gourvennec (2002) - English
Tribal Marketing Bernard Cova (2001) - English
The Subscriber Society Jérôme Delacroix
Napster Vs Gnutela Jérôme Delacroix
Effective Fax-mailing Yann Gourvennec (2000) - English
Online Market Surveys Yann Gourvennec (2000) - English
Information tracking in the Information age  Yann Gourvennec (1999) - Marketing Intelligence and the Internet (English)
Seas of Change George Cox (1995) - Strategy & Change Management (English)
Charting a New Course Andrew Neil (1995) - Strategy & the Information Superhighway (English)
The Signs are Clear: The Future is Inequality Ian Angell (1996) - Society issues (English)
The Direct Banking Challenge Virginie Lagoutte (1996) - Future Banking Strategy (English)
The design of Questionnaires in 12 steps Yann Gourvennec (1997) - Marketing Methodology (English)

 Information Tracking in the Information Age  - Y Gourvennec  (1999) [200 ko] 

This is an article packed with hints and tips which aim at making information research easier read the article in pdf format

Strategic Briefing (1) - Seas of Change - by George Cox 08/95 [Zip - 55 ko]

This text is the script of an expose that George Cox did in August 1995. The subject was Change, hence the title. George Cox is well known in the UK for having founded the late Buttler Cox consulting Group. This text is of great quality and I recommend it to anyone interested in the subject of change. 

Strategic Briefing (2) - Charting a New Course - by Andrew Neil 08/95 [Zip - 71 ko]

This is the transcription of the text by Andrew Neil about the Information Superhighway, and what it can offer in business and sociological terms. This is a very powerful text, strewn with archetypal English humour. Andrew Neil is a journalist and broadcaster. He edited the flagship Sunday Times for many years, and was responsible for the first satellite television channels in the UK. These experiences have led him to become an enthusiast of, and expert on, the Information Superhighway. He describes the future of the communications and computing industries, and the inevitable convergence with entertainment and publishing. "This establishment of the Information superhighway will have", he writes, "a profound impact on both employers and employees, changing the way we live and work".

The Direct Banking Challenge by Virginie Lagoutte 1996 - Middx University [Zip - 90 ko]

Virginie has a strong interest in the rapid and provocative changes facing the retail banking sector. Whilst the pace and direction of change seems to vary somewhat from country to country, retail banks everywhere are working vigorously to address new technological, regulatory and competitive realities. This text addresses four questions. First (part I), what are the forms of direct service provision which are developed in the financial services industry. Secondly (part II), which factors have caused the growth of remote delivery systems worldwide. The third part deals with one of the specific forms of direct service provision, that is to say telephone banking. The First direct case study, in a fourth part, demonstrates how the Midland Bank developed and implemented such a new strategy.If you want to know more, please send Virginie an Email.

The Design of Questionnaires in 12 steps by Yann Gourvennec 1997  [Html] 

This page is dedicated to all my readers who wish to build a questionnaire and who lack the basic skill and practice to do so.

 
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